Gaya APA

McCarthy, E, J., Perreault, W, D. (1990). Applications in basic marketing clippings from the popular business press / E. Jerome McCarthy and William D. Perreault Jr . Boston: Irwin Book.

Gaya MLA

McCarthy, E., Jerome., Perreault, William, D. "Applications in basic marketing clippings from the popular business press / E. Jerome McCarthy and William D. Perreault Jr". Boston: Irwin Book, 1990. Text.