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SKRIPSI : Analisis Kuantitatif Kesenjangan Digital : Faktor-faktor Sikap Penggunaan Media Sosial dan Media Televisi Terhadap Minat Mengakses Informasi pada Generasi X

As a developing country, the development of public information is marked by the emergence of industrial media such as print media (newspapers, magazines, tabloids, etc.) and electronic media (radio, television). The high need for information in people's lives is manifested in the application of information technology in social, teaching and business activities, as well as the ability to exchange digital data quickly over long distances, which is the main characteristic of information society itself. Ease of use of new technology most influences the decisions of users of various ages. The influence of age has a direct impact on a person's perception of the usefulness of information technology in short-term and long-term use. A generation is defined as a group of individuals identified based on year of birth, age, characteristics, and life events that occurred at their stage of development. Apart from that, generation The emergence of new media technology creates new habits and a new culture in media consumption, which has an impact on social, cultural, economic and political aspects. This research was conducted using a quantitative descriptive method to understand what factors influence attitudes towards using social media and television media among generation X in Tapos Village. The population in this study is generation X, Tapos Village. The research sample was 100 people. Sampling used purposive sampling and data analysis using SEM-PLS with Smart PLS. The results of this study show that (1) perceptions of use have a positive and significant effect on attitudes towards use.
(2) perception of use has a positive and insignificant effect on interest in use. (3) perceived ease of use has a positive and significant influence on attitude towards use. (4) perceived ease of use has a positive and significant effect on interest in use.
(5) attitudes towards use have a positive and significant effect on interest in use.

Ketersediaan
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My Library (Skripsi Ilmu Komunikasi) 2186 AST a 2024
B40 Ikom 2186 2025
Tersedia
Informasi Detail
Judul Seri
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No. Panggil
2186 AST a 2024
Penerbit
Bogor : Fisib Unpak.,
Deskripsi Fisik
70 P.: 28 cm
Bahasa
Indonesia
ISBN/ISSN
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Klasifikasi
2186 AST a 2024
Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
Penyiaran
Media Televisi
Skripsi Penyiaran
kesenjangan digital
Analisis Kuantitatif
Faktor-faktor Sikap Penggunaan
Media sosial Dan
Terhadap Minat Mengakses
Informasi Pada Generasi X
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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