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SKRIPSI : Strategi Pemanfaatan Media Sosial Tiktok Oleh Radar Bogor Dalam membentuk Citra Perusahaan (Periode 2022-2023)

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This very widespread use of social media then forms a new social interaction in the form of a Social Network which is a social structure formed by individuals or groups that are connected by one or more interdependent factors. Radar Bogor as one of Bogor's local media which also follows developments in technology and information by utilizing TikTok social media as a means of disseminating information and news, apart from that, Radar Bogor also utilizes TikTok social media to shape the company's image. Marketing communication strategies that utilize advances in information technology are more efficient and practical by using social media to shape the company's image. Researchers use a qualitative approach method, namely a research method that investigates social and societal phenomena, the process of which involves questions and data collection procedures, inductive data analysis, and interpreting the data obtained which produces descriptive data in the form of written or spoken words from people, people and observable behavior. Based on research results, Radar Bogor has attempted to implement a communication strategy in utilizing TikTok social media to build a company image consisting of strategies for informing, motivating, educating, disseminating information and supporting decision making. However, Radar Bogor's motivating strategy has not been implemented optimally and still needs to be improved. Suggestions from researchers, Radar Bogor should make a campaign video to encourage audiences on TikTok social media to read the news after watching news content videos. Then it would be best for Radar Bogor to collaborate with local Bogor influencers to create a special segment of content that discusses information about Bogor.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2192 MUH s 2024

Penerbit

Bogor : Fisib Unpak., 2024

Deskripsi Fisik

58 P.: 28 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2192 MUH s 2024

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Penyiaran
Skripsi Penyiaran
Media sosial tiktok
Strategi Femanfaatan
Oleh Ladar Bogor

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dr. Henny Suharyati/Dini Valdiani/Roni Jayawinangun/Dr. Feri F. Alamsyah

Versi lain/terkait

Lampiran Berkas

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