Gaya APA

Katz, H. (2003). The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Ed. 2). New Jersey: Lawrence Erlbaum Associates.

Gaya MLA

Katz, Helen. "The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying". Ed. 2 New Jersey: Lawrence Erlbaum Associates, 2003. Text.