The Dynamics of Mass Communication continues to be a comprehensive, colorful , and anecdotal introduction to mass media has been updated to include the latest facts, figures, and statistics. Also included is new information on media personalities, corporations, innovative programming, and any recent changes in the regulations governing the various media industries. The updated 1994 Edition of T…
The Dynamics of Mass Communication continues to be a comprehensive, colorful , and anecdotal introduction to mass media. Along with a thorough update of research and examples, this new edition features expanded coverage of international communications and an in-depth, critical discussion of new technologies.