The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

Image of The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Text

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Lazarsfeld, Paul - Nama Orang; Berelson, Bernard - Nama Orang; Gaudet, Hazel - Nama Orang;

The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. Amid a burgeoning interest in statistics and population sampling, it constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.

During the 1940 campaign, Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet followed a sample population of six hundred people from Erie County, Ohio, interviewing them monthly in the seven months leading up to Election Day. Their subsequent study in 1944 expanded the sample to include a nationwide cross-section of two thousand voters. Contrary to the fears of the time, Lazarsfeld, Berelson, and Gaudet found that media such as newspapers and radio and campaign advertising did not have a profound influence on individual voting habits. Instead, interpersonal interactions and word of mouth were more significant for most voters. They argued that mass media reached a small but crucial subset of people, who passed information on to less avid media consumers.

The study paired the same interviewers and interviewees over time, leading to remarkable extended conversations featuring more casual and exploratory discussions than were typical of social-scientific research. Quoted verbatim, they offer additional insight into the American electorate. A groundbreaking work of empirical political science, The People’s Choice remains of great importance in an era of anxiety about the influence of media on voting behavior.

Ketersediaan

B4500006519 320 LAZ p My Library (Ilmu Politik dan Pemerintahan) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 320 LAZ p
Penerbit: New York and London : Columbia University Press., 1968
Deskripsi Fisik: 178 p.: bibl.; idex.; Gamb.; 23 cm
Bahasa: English
ISBN/ISSN: 0231085834
Klasifikasi: 320
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 3rd edition (1968)
Subjek: People choice
voter
President campaign
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

Tidak Ada Data

Komentar

Anda harus masuk sebelum memberikan komentar