Digital Marketing Strategy, Implementation and Practice

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Digital Marketing Strategy, Implementation and Practice

Chaffey, Dave - Nama Orang; Ellis-Chadwick, Fiona - Nama Orang;

This book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world

Ketersediaan

B400006829 658.8 CHA d My Library (Teknologi dan Ilmu-ilmu Terapan) Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 658.8 CHA d
Penerbit: United Kingdom : Pearson Education Ltd., 2016
Deskripsi Fisik: 702 p.: 20 cm
Bahasa: English
ISBN/ISSN: 978-1-292-07761-1
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen
customer service
Strategi Marketing
relationship marketing
digital marketing
penjualan digital
online customer
digital marketing strategy
online marketplace
online macro-environment
digital platforms
campaign planning
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