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Digital Marketing Strategy, Implementation and Practice

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This book provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 CHA d

Penerbit

United Kingdom : Pearson Education Ltd., 2016

Deskripsi Fisik

702 p.: 20 cm

Bahasa

English

ISBN/ISSN

978-1-292-07761-1

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen
customer service
Strategi Marketing
relationship marketing
digital marketing
penjualan digital
online customer
digital marketing strategy
online marketplace
online macro-environment
digital platforms
campaign planning

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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