This is PR The Realities of Public Relations

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This is PR The Realities of Public Relations

Newsom, Doug - Nama Orang; Kruckeberg, Dean - Nama Orang; Turk, Judy Vanslyke - Nama Orang;

This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases. -- Provided by publisher

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My Library (teknologi dan ilmu terapan) 659.2 DOU p

B400009002

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Judul Seri: -
No. Panggil: 659.2 DOU p
Penerbit: USA : Michael Rosenberg., 2013
Deskripsi Fisik: xiv + 369 p.; 20x25 cm
Bahasa: English
ISBN/ISSN: 9781133307617
Klasifikasi: 659.2
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Ed. 11 2013
Subjek: Public Relations
strategic communications
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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