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Consumer Behavior

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This overview of consumer behavior examines the psychological, social, cultural, and economic factors that drive how people make buying choices. It explores the entire consumption process—from recognizing a need and searching for information to evaluating alternatives and making a final purchase. Understanding these patterns helps businesses design better marketing strategies, improve customer satisfaction, and adapt to new digital trends in the modern market.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

New Jersey : Pearson Education., 2007

Deskripsi Fisik

xix + 1-20 p.; 28 cm

Bahasa

English

ISBN/ISSN

013237093X

Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 9 2007

Subjek

Consumer Behavior
Purchase Decision
Consumer Attitudes
Consumer Motivation
Brand Loyalty

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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