Text

The Process of Communication : An Introduction To Theory and Practice

---

David K. Berlo conceptualizes communication not as static content, but as an ongoing, dynamic, and transactional process aimed at influencing human behavior. The book bridges communication theory and practical application by dissecting the mechanics of how messages are encoded, sent via sensory channels, and decoded. Berlo argues that communication fidelity—the success of matching the intended message with the interpreted meaning—depends heavily on the psychological and sociological profiles of both the source and the receiver, including their communication skills, attitudes, knowledge levels, and cultural contexts.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

302.2 BER p

Penerbit

New York : Holt, Rinehart and Winston., 1960

Deskripsi Fisik

318 p.; 22 cm

Bahasa

English

ISBN/ISSN

0030074908

Klasifikasi

302.2

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

Ed. 1

Subjek

communication fidelity
encoding and decoding
behavioral influence
social systems

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar