Penelitian ini bertujuan untuk mengidentifikasi persepsi pemuda followers akun instagram @najwashihab terhadap personal branding najwa shihab, mendeskripsisikan karakteristik pemuda followers, mendeskripsikan faktor pembentuk personal branding, dan menganalisis hubungan antara karakteristik pemuda follower sakun instagram @najwa shihab dengan persepsi pemuda terhadap personal branding najwa shi…
This research is based on one of the functions of public relations, namely building images. this research will focus on the building of self-image through a process called personal branding carried out by a stand up comedians known as Dany beler