Strategic Planning for Public Relations

Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campa…

Manajemen Reputasi

Edisi

Cet.1

ISBN/ISSN

978-602-7973-58-9

Deskripsi Fisik

xii, 260 p.: ills.;tabl.; bibl.; ind.; 24 Cm

Judul Seri

-

No. Panggil

658.306 WAS m

Media Relations : Konsep, Pendekatan, dan Praktik Edisi Revisi

Buku ini membahas konsep-konsep dasar PR yang perlu dipahami ketika akan menjalin hubungan yang baik dan berkomunikasi dengan media massa. Di dalamnya ditambahkan beberapa subbab baru, diantaranya mengenai media relations di tengah perubahan, komunikasi krisis dan media sosial, serta public relations 4.0.

Manajemen Reputasi

Edisi

Cet.1

ISBN/ISSN

978-602-7973-58-9

Deskripsi Fisik

vi, 260 p.: tabl.; ills.; ind.; bibl.; 25 Cm

Judul Seri

-

No. Panggil

658.306 WAR m