The purpose of this study is to analyze the segmentation of political participation based on political marketing. Political participation is an activity that involves the role of the community, both directly and indirectly, aimed at influencing government policies for the public interest. To be able to encourage participation, political marketing is needed. Currently, political marketing is not…
The intensification of political actors on social media has reshaped patterns of public political engagement, yet the mechanisms linking these interactions remain contested. This study adopts a quantitative explanatory approach to examine the influence of political actors on political interest and political participation among residents of Bogor City and Bogor Regency. Data were collected from …