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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Kanuk Leslie Lazar
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Consumer Behavior
Komentar Bagikan
Schiffman, Leon GKanuk Leslie Lazar

This overview of consumer behavior examines the psychological, social, cultural, and economic factors that drive how people make buying choices. It explores the entire consumption process—from recognizing a need and searching for information to evaluating alternatives and making a final purchase. Understanding these patterns helps businesses design better marketing strategies, improve custome…

Edisi
Ed. 9 2007
ISBN/ISSN
013237093X
Deskripsi Fisik
xix + 1-20 p.; 28 cm
Judul Seri
-
No. Panggil
-