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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Katz, Helen

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning…

The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to prov…

Edisi: Ed. 2
ISBN/ISSN: 0805842675
Deskripsi Fisik: xiv + 185 hlm.; 15 x 23 cm
Judul Seri: -
No. Panggil: -

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