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Exploring Public Relations and Management Communication, 5th edition

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Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

659.2 TEN e

Penerbit

United Kingdom : Pearson Education., 2021

Deskripsi Fisik

xxvii, 644 p.: 25 cm

Bahasa

English

ISBN/ISSN

978-1-292-32174-5

Klasifikasi

659.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Public Relations
Crisis Managements
CSR (Corporate Social Responsibility)
media relations
Corporate Communication
influencer
Marketing Communication
Sponsorship
strategi public relations
corporate branding
integrated marketing communication (IMC)
fake news
mediatisation
media fragmentation
internal communication
issue management
crisis public relations management
B2B (Bussiness-to-Bussiness)
public affairs
lobbying
strategic non-profit communication
digital sports PR
fashion public relations
vloggers in fashion public relations

Info Detail Spesifik

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Pernyataan Tanggungjawab

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