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Teknik Praktis Riset Komunikasi : Disertai Contoh Praktis Riset Media, Public Relations, Adsvertising, Komunikasi Organisasi, Komunikasi Pemasaran
Tema utama buku ini antara lain:
- Pengantar riset komunikasi: definisi dan elemen dasar
- Metodologi dan prosedur riset komunikasi
- Metode pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data
- riset public relations, komunikasi organisasi, dan komunikasi pemasaran
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