This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness if polls in modern societies. It comprehensively maps put the state-of -the-art in contemporary scholarship on these topics
Buku ini ditunjukan para mahasiswa sarjana dan pasca sarjana yang ingin menyiapkan rencana atau proposal untuk artikel jurnal akademis, disertai, ataupun tensisnya. Pada level yag lebih luas, buku ini bisa digunakan sebagai buku referensi sekaligus pengangan untuk mata kuliah metode – metode penelitian. Agar memperoleh mamfaat terbaik dari buku ini, pembaca perlu memiliki pengetahuan dasar te…
Buku One Stop Research Methodology In Communication ini secara khusus menyajikan penjelasan tentang konsep, prosedur, dan aplikasi disertai contoh penelitian, baik dalam bidang maupun disiplin komunikasi pemasaran terpadu, komunikasi lintas budaya, culture studies, komunikasi politik, komunikasi antarpribadi, komunikasi pembangunan dan partisipatoris, film, gender, dan sebagainya yang dapat mem…
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and …
The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. Focuses on public address as both a subject matter and a critical perspective Mindful of the connections between the study of public address and the history of ideas Prov…